Pastel Goth is a fashion style that combines traditional Goth elements with pastel colors and the Gurokawa (Creepy Cute) aesthetic. It gained popularity in the early 2010s on platforms like VK.com, Lookbook, and Tumblr . It also spread in popularity in Japan for a brief period thanks to DJ Juria Nakagawa, whose style is influenced by Tumblr trends. The style was initially met with criticism from the Goth subculture.

The style juxtaposes dark and macabre themes, such as skulls, bats, and crosses, with soft pastel hues like pink, blue, and lavender. It often incorporates elements of Victorian and DIY fashion, along with accessories like chokers, spiked jewelry, and bows. Pastel Goth makeup typically combines dark elements, like dramatic eyeliner, with softer pastel shades. The style allows for personal expression, with participants varying the balance between Goth and Kawaii elements.

Like many styles on Tumblr during the 2010s, the Pastel Goth style consists of accessories and clothing that were trending around that time, some of these key features are: